How Can Email Build Buy-In For These Surveys?
What You’ll Learn
The resource below is a template email message we recommend sending to your stakeholders before launching confidential online surveys in order to build awareness about Panorama Education and the survey process.
Why Buy-in Matters
We want all stakeholders to feel like they are a part of the survey process from the start. By emailing these groups, you’re preparing them not only to expect to receive a survey but also setting expectations for how you expect to use the results of the survey.
Sample Email Message
Our school values input from [families, students, and faculty] we need to hear from you!
In order to learn more about [student, staff, and family] experiences at our school, we will ask for your feedback via an online survey that you will be receiving on [date surveys will launch].
All survey responses are confidential. No one at our school will see how you respond to the questions. A separate organization, Panorama Education, will manage all data collection to ensure confidentiality.
The survey will take approximately [15 minutes] to complete, and will be an invaluable source of information for us as we work to make our school as excellent as it can be.
Once you receive your survey link, please don’t hesitate to contact Panorama directly at firstname.lastname@example.org if you have any questions about the survey administration. We thank you in advance for your thoughtful responses.
The parts of the template above that are bold are meant to be customized for your school or district. Please feel free to customize the content of the email template above to best match the context of your school or district – you know your stakeholders best!